95% of Mobile Users Would Use More Data Services If Setup Were Easier
Innovation, Sociale netværkstjenester, TeknologiTwo-thirds of mobile users find phone setup as frustrating as changing bank accounts
Complexity is preventing uptake and usage of mobile applications and services, according to a survey of US and UK consumers commissioned by mobile device management (MDM) specialist Mformation. 95% of consumers surveyed indicated that they would be more likely to try new mobile services if setup was easier. Complex setup issues are also preventing 45% of people from upgrading to new, more sophisticated mobile phones. Moreover, 61% of these mobile users say phone setup is as frustrating as changing a bank account.
Tuesday, February 24th, 2009 at 6:13 pm and is filed under Innovation, Sociale netværkstjenester, Teknologi. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
